SsangYong Motors UK is delighted to announce its support of the world’s premier three-day equestrian event, Badminton Horse Trials, which take place from Wednesday 6th to Sunday 10th May, 2020.
Its vehicle provision at Badminton Horse Trials will commence this year, illustrating the perfect synergy between SsangYong Motors and the Trials, which is the most prestigious 5-star equestrian event in the world, one of only six such top-level global events and a highlight in the equestrian calendar.
Nick Laird, managing director, SsangYong Motors UK, said: “We are delighted to become the Official Vehicle supplier of Badminton Horse Trials this year. Our association with the eventing world has continued to develop and grow over the last few years and allows us to engage with both new and existing customers.”
He continued; “Badminton is the pinnacle competition of the eventing season, and we are delighted to support the ‘stage’ where the finest riders and their horses in the world perform. This agreement underlines our commitment to eventing and our growing relationship with the Badminton team, which we are very much looking forward to developing for many years to come.”
Eventing, including the sponsorship of The SsangYong Blenheim Horse Trials, has become an integral part of SsangYong’s marketing activities complementing the firm’s focus on 4x4 vehicles and SUVs (Sports Utility Vehicles). Badminton Horse Trials presents a perfect platform for SsangYong’s 4x4 range, including the awarding winning Musso pick-up truck and its flagship vehicle, Rexton.
Jane Tuckwell, event director of Badminton Horse Trials, said: “We are delighted to announce the association between SsangYong Motors and Badminton Horse Trials. SsangYong Motors has a reputation for producing excellent four-wheel drive vehicles that suit the needs of equestrian and country folk, so the partnership is an excellent fit; we are looking forward to building relations with the brand moving forwards.”
SsangYong Motors UK will have a wide variety of vehicles on display at Badminton Horse Trials and will support the event operationally with a fleet of 30 vehicles that will be used for a whole host of heavy duty roles onsite.
As well as the sporting action, Badminton Horse Trials features excellent shopping opportunities with a full and varied programme in the attractions every day, superb family entertainment and great food, ranging from locally produced outlets to a range of dining packages.
Made in Korea
SsangYong cars are manufactured in South Korea by SsangYong Motor, which is 75 per cent owned by the Indian engineering conglomerate Mahindra & Mahindra and imported into the UK by SsangYong Motor UK. Established in 1954, SsangYong is Korea's oldest vehicle manufacturer and only 4x4 and SUV specialist producer. There are currently some 65 SsangYong dealers covering England, Northern Ireland, Scotland and Wales, with new locations being added to the network all the time.
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SSANGYONG MOTORS UK PRESS OFFICE
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