SsangYong Motors UK has appointed Kevin Griffin as managing director, from 1st July. The appointment sees Kevin assume overall responsibility for SsangYong’s UK operations on a permanent basis, having served as sales director for the brand.
Kevin replaces Nick Laird and who moves on become CEO of Bassadone Automotive Group (BAG), the parent company of SsangYong Motors UK, based in Gibraltar. BAG, a private European automotive distributor, has been in the business since 1927.
Commenting on his appointment, Kevin said: "In spite of the COVID-19 pandemic, we have ambitious plans for the future. In an uncertain and difficult time, we have realigned our business in a way that will promote profitability and growth over the next 3 years. SsangYong now has an array of versatile products available in the UK market, so even in challenging times, I’m confident that SsangYong will do well with its excellent quality vehicles and value for money offering. I am very much looking forward to working to further develop the company with a very passionate team.”
Kevin has over 40 years in the automotive industry and brings a wealth of experience. Starting as a trainee salesman in 1978, Kevin worked his way through the ranks and latterly held senior positions within franchised dealerships for a host of brands including Vauxhall, Rover, Seat, Hyundai, Suzuki, and Chevrolet. His career has seen him focus on driving fundamental and profitable growth within the dealership, helping them to flourish over the long term, and to have some fun along the way. More recently, Kevin has held the positions of area manager and sales director for SsangYong Motors UK.
Jim Tyrrell, who continues his role as chairman at SsangYong Motors UK, said; “Kevin is the ideal person to continue the growth of SsangYong Motors UK and under his leadership I’m confident that the brand will continue to grow in both awareness and sales.”
Nick Laird, Kevin’s predecessor, commented: “SsangYong Motors UK is a lovely company to work for and I have very much enjoyed my time there. I’m delighted that Kevin succeeds me in the role of MD. He is well respected within the organisation and I look forward to continue working closely with him and the wider team in my new role as CEO of Bassadone Automotive Group.”
Made in Korea SsangYong cars are manufactured in South Korea by SsangYong Motor, which is 75 per cent owned by the Indian engineering conglomerate Mahindra & Mahindra and imported into the UK by SsangYong Motor UK. Established in 1954, SsangYong is Korea's oldest vehicle manufacturer and only 4x4 and SUV specialist producer. There are currently some 65 SsangYong dealers covering England, Northern Ireland, Scotland and Wales, with new locations being added to the network all the time.